The topic of my commonplace essay would be the failure of the globalizing project of Korean pop music.
As an Asian, I used to prefer to believe that Korean pop music had gained a success in the US market. The globalizing project was always mentioned by the Korean pop music, and increasing number of Korean pop stars proclaimed their debuts in the United States. It seems that korean pop music mounted a determined and confident bid campaign for publicizing its music around the world. Of course, the optimistic attitude about the globalizing seems within reasons. Korean pop stars have held concerts in Western countries, and the tickets can always be sold out in couples of minutes. Actually, the entertainment companies have been mostly subsisting on concert ticket sales. Hence, the gains on sale of concerts' tickets seems to verify its success.
However, when I talk to my American classmates about Korean pop stars such as Rain and Boa who have been regarded as stars of Asia, most hold the aloofness while others even never heard these two artists. Also, the albums of Korean artists are difficult to be find on the bestseller lists of shops or itunes. Things look absolutely different from what I imagine. Actually, several American well-known TV stations have ever expressed the negative opinions about the Korean pop culture openly. They insists that the transition of Korean pop music looks like a blunt imitation of outdated American music, and the Korean music is now filled with electronic rhythm but ignore the essence of music. Also, when I went to a music concert of a Korean pop star, I discovered that 80% of audiences are Asian or Asian-American people. Hence, the K-pop music seems to fail to be accepted by the native American. That's why I believe the K-pop wave has not yet entered into the American market.
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